The Secret Sauce™
🤔
Thinking of working with me?!
Here’s what to expect.
The Process
There’s really no secret to how I work. My job is to take what’s inside your head and make it a reality. To do that, I’ve faithfully followed these five steps over my 20+ years of practice.
Step 1. 💘
Send me six logos you like and tell me why you like ’em. If you’re more of a pessimist: send me six logos you don’t like. While you’re at it, tell me about your current logo too.
Step 2. 🔮
Answer a couple questions (electronically) about your dreams for the organization’s future. These questions will be a mix of the obvious and the abstract, but they’ll work together to inform the direction we end up taking.
Step 3. 🎨
I’ll put together some inspiration of my own, mix it up with what you’ve shared and we’ll get together to talk about it all.
Step 4. ✨
I’ll throw some concepts together for us* to review.
Step 5. 🍾
I’ll refine whatever concept(s) made the cut from step 4 and we’ll enter into a series of revisions until you’re happy with the final product and I’m happy the logo/brand/website will stand the test of time and technology.
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*Sometimes there’s more than a few stakeholders to take into account. In these situations, I’ve had success in working with focus groups to validate (or caution) the will of the larger group.