So you wanna buy an ad on The Localist…

For the last 8 years, we’ve been building a local’s guide to London, ON with weekly lists featuring the people and experiences that make this city home. 👏

OUR AUDIENCE
Last year (2024), we enjoyed an open rate of 48% along with a click-through rate of 11%. These are numbers we’re very proud of.*

We work hard to maintain this engagement through our content, but believe the growth we see through word-of-mouth plays a significant role as well—subscriptions based on the recommendation of friends and family is a trust we’re honoured to have! 💌 

Our Rates

We currently offer three options for ad space in our weekly newsletters.

1. Weekly Banner Ad—$150**
~728 x 205px banner sitting above our list of patrons and just below the main content.

2. Four-Pack!—$450**
Buy three weekly banner ads (~728 x 205px) at once and we’ll throw a fourth in for free!

3. Patronage—$25/month**
Become a Patron with a $25/month pledge and you’ll receive 50% off the above rates. That’s weekly ads for $50 and four for $150!

As a patron, you’ll also get:

  • A clickable link of your choosing on our About page

  • A clickable link of your choosing in the footer of our weekly newsletter

  • A 30% discount code for most merch at www.jameskingsley.ca/store

*Campaign Monitor considers a healthy newsletter to garner a 15-25% open rate and 2.5% click rate. Source
***Plus Applicable Taxes