James Kingsley
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Flightpass

What started as a tongue-in-cheek plea to do the opposite, Keep London Boring™ has gone on to spark conversation on topics covering gentrification, entrepreneurship, and local politics here in London. Made of equal parts hope and fear, you can expect the project to continue poking and prodding long after we succumb to the hipsters or the suburbs or…

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Bringing local craft brewers together with fans, Flightpass’ exclusive passport-inspired club needed an identity to match. Mixing hops with pilot’s wings, a fitting black-and-gold treatment and lots of redactions, we were able to deliver an identity as secretive as it was obvious.

 
 
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Thirsty for a new brand?